Repurposing content helps you extract more value from your existing material by reformatting it for new contexts. LinkedIn’s professional focus requires content that’s educational, insightful, and industry-relevant. By repurposing your best-performing content for LinkedIn, you maximize visibility and engagement without starting from scratch.
Consider linking to articles on LinkedIn engagement strategies or case studies on content repurposing to further support readers looking to refine their LinkedIn approach.
Once you create the system, the results you can expect look like this:
Why LinkedIn Content Repurposing Matters
Start with content that resonates with LinkedIn’s audience. Here’s what to consider:
- Evergreen Topics: Choose long-lasting subjects like productivity, career growth, or leadership. These topics stay relevant, sustaining engagement over time.
- High-Performing Pieces: Use data insights from platforms like Google Analytics to identify content with high interaction rates. Repurposing successful content increases the likelihood of positive reception on LinkedIn.
- Data-Driven Content: LinkedIn’s audience appreciates information grounded in research. Use reports or case studies that can be visualized or summarized for LinkedIn.
Example: A blog post on “The Top 10 Traits Of Highly Resilient People” could be adapted into five separate LinkedIn posts, with each post elaborating on one tip.
Transform Blog Posts into LinkedIn Articles
LinkedIn Articles are ideal for establishing expertise through long-form content. Repurpose blog posts by adapting the format, tone, and structure to fit LinkedIn’s platform.
Adapt Tone: LinkedIn readers prefer professionalism combined with a conversational tone. Avoid overly casual language but keep the content relatable.
Update Data and Examples: Refresh stats, links, and examples to make content current.
Optimize Formatting: Use headers, subheaders, and lists to make content easy to scan. This structure ensures that readers can engage quickly.
Embed Visuals and Calls to Action: Infographics, graphs, and CTAs encourage further engagement.
Example: Transform a “The Top 10 Traits Of Highly Resilient People” blog into a LinkedIn article, expanding each tip with LinkedIn-specific insights and actions.
Create Infographics from Data-Heavy Content
Infographics distill complex information into an engaging, easy-to-digest format. On LinkedIn, they quickly capture attention and are highly shareable.
Steps for Effective Infographics:
Select High-Impact Data Points: Identify stats or insights from original content.
Design with Clarity: Prioritize a minimal design that highlights data points with visual aids like charts or icons.
Apply Consistent Branding: Use your brand’s colors and fonts to reinforce visual recognition.
Example: An infographic summarizing “5 Key Marketing Trends” from an annual report could focus on each trend in a visually concise format, making it easier for LinkedIn users to consume quickly.
Develop Slide Decks from Long-Form Content
Slide decks condense lengthy information into a format that’s easily swipable on LinkedIn. They’re highly effective for presenting step-by-step guides or summaries.
Steps for Creating Engaging Slide Decks:
Highlight Key Takeaways: Select the most valuable insights to include.
Focus on Visuals: Limit text on each slide and use images, icons, and bullet points to convey information clearly.
Ensure Logical Flow: Arrange slides so they follow a clear progression, guiding viewers naturally through the content.
Example: A comprehensive “Guide to Personal Branding” can be transform
Produce Short Videos from Existing Media
Video content is engaging and often prioritized in LinkedIn’s algorithm. Short videos are particularly effective for quick, digestible insights.
Steps to Create High-Engagement Clips:
- Choose Key Segments: Look for sections of longer videos (webinars, interviews) that provide standalone insights.
- Edit for Impact: Use tools like Cap Cut (free to use) to trim content to 1-2 minutes, adding captions to improve accessibility.
- Include a Strong CTA: Direct viewers to engage, comment, or watch additional content.
Example: A 30-minute presentation on “2024 Marketing Trends” could yield three short clips, each focusing on one emerging trend.
Share Quotes and Insights as Standalone Posts
Standalone quotes or insights can make a strong impression on LinkedIn. They’re easily shareable and can initiate conversation.
Best Practices for Quote Posts:
Pick Memorable Quotes: Choose quotes that capture core ideas or inspirational messages.
Use Visual Design: Create branded quote graphics to make posts visually appealing.
Add Commentary: Enhance the post with context or a call to action to encourage interaction.
Example: Share a quote from a popular industry article or webinar, followed by a comment that invites followers to share their though
Host LinkedIn Polls
Polls encourage direct interaction and can provide you with useful insights into your audience’s preferences or opinions.
Steps for Creating Engaging Polls:
- Select a Relevant Topic: Draw from previous content to ask questions that spark discussion.
- Write Concise Questions: Keep questions simple and answers limited to a few options.
- Engage in Poll Comments: Reply to user comments to encourage more engagement and increase visibility.
Example: A poll on “How does your company handle stress in the workplace” can be inspired by content on workplace productivity, helping you understand what resonates with followers.
Leverage User-Generated Content and Testimonials
User-generated content (UGC) and testimonials increase brand credibility. Repurposing real stories and feedback shows how your brand makes a tangible impact.
Steps to Leverage UGC Effectively:
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- Gather Testimonials: Request feedback from satisfied customers or clients.
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- Create Engaging Visuals: Pair stories with photos or branded graphics to make posts visually compelling.
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- Encourage User Participation: Ask followers to share similar experiences in the comments.
Example: Share a customer testimonial about how your product/service solved their problem, adding a CTA to encourage other users to share their experiences.
Repurposing content for LinkedIn offers a strategic way to maximize value, sustain engagement, and reach a professional audience.
By starting with high-performing content, choosing effective repurposing formats, and adding thoughtful visuals, you can build a strong LinkedIn presence without constantly creating new material.
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