Whether you’re a speaker, coach, startup founder, marketer, or healthcare professional, having a recognizable brand voice can make the difference between blending into the LinkedIn feed or standing out as a trusted authority.
For speakers and coaches, this might mean building trust with event organizers or potential clients.
For tech founders, it’s about showcasing innovation to attract investors or partners.
For marketers, it’s about standing out in a competitive landscape.
In this guide, we willl show you how to discover, refine, and apply your brand voice on LinkedIn, with actionable examples tailored for speakers and coaches, but equally applicable to any industry.
Step 1: Define Your Brand’s Unique Voice
Your brand voice is the tone, style, and language that reflect your values, personality, and mission.
It’s how your audience experiences your brand, and on LinkedIn, it’s your ticket to building an authentic connection.
Why Does Brand Voice Matter on LinkedIn?
Consistency Builds Trust: Whether you’re a coach or a SaaS founder, a consistent tone across posts, headlines, and your profile creates a cohesive image of your brand.
Differentiation: Your unique voice helps you stand out in a sea of similar content.
Authenticity Drives Engagement: People engage more with content that feels human and relatable, regardless of industry.
How to Define Your Brand Voice
Start by asking yourself these questions:
1. What Are Your Core Values?
Your content should reflect what you stand for.
Are you about inspiration, innovation, empathy, or growth?
Speakers and Coaches: A leadership coach might focus on empowerment and confidence. A motivational speaker might emphasize optimism and resilience.
Other Industries:
A tech startup founder might highlight innovation and disruption.
A freelancer might focus on reliability and personal touch.
2. Who Is Your Target Audience?
Your voice should align with the preferences of your ideal clients or audience.
Speakers and Coaches:
If you’re targeting HR professionals, use a professional, confident tone.
If you’re targeting individuals, be conversational and encouraging.
Other Industries:
A healthcare consultant might target hospital administrators with a tone of trust and credibility.
An e-commerce brand might focus on being fun, approachable, and customer-focused.
3. What Is Your Personality?
Your personality shapes the tone of your voice. Are you inspiring, funny, serious, or empathetic?
Examples by Industry:
Speakers and Coaches:
Confident: “Master the art of storytelling and captivate any audience.”
Supportive: “Even the best speakers started with stage fright—here’s how to overcome it.”
Tech Founders:
Innovative: “Revolutionizing how businesses scale with AI-driven solutions.”
E-commerce Brands:
Approachable: “Find the perfect gift for anyone—without the stress.”
Step 2: Adapt Your Voice for LinkedIn’s Audience
LinkedIn is a professional platform, but that doesn’t mean your tone needs to be stiff or robotic.
To stand out, adapt your voice to LinkedIn’s unique culture, while keeping it relevant to your industry.
What Works on LinkedIn?
Professional Yet Personable:
Speakers and Coaches: Share relatable client stories or behind-the-scenes insights from your work.
Example: “Here’s how one of my clients overcame their fear of public speaking and delivered an unforgettable keynote.”
Other Industries:
A healthcare consultant might share a story about how they improved patient care workflows.
A freelancer could talk about how they solved a tough problem for a client.
Direct Yet Empathetic:
Speak directly to your audience’s pain points while showing empathy.
Speakers and Coaches Example: “Struggling to find clients as a coach? You’re not alone—I’ve been there. Here’s what worked for me.”
Other Industries Example:
A tech startup founder could say: “Scaling a business is hard, especially with limited resources. Here’s how we tackled it with automation.”
Inspiring Yet Practical:
Use an inspiring tone that motivates your audience, but also provide actionable advice.
Speakers and Coaches Example: “A great keynote doesn’t start with your slides—it starts with your story. Here’s how to craft it.”
Other Industries Example:
A marketer might say: “Your brand has a story—here’s how to tell it in 30 seconds to capture attention.”
Step 3: Apply Your Voice Across All LinkedIn Touchpoints
To create a cohesive presence, your voice should be reflected everywhere—from your profile to your posts to your direct messages.
1. LinkedIn Profile
Your About Section and Headline are key opportunities to showcase your voice.
Examples by Industry:
Speakers and Coaches:
Headline: “Helping Executives Lead With Confidence and Inspire Their Teams.”
About Section: “Leadership isn’t about titles—it’s about impact.
Over the last 10 years, I’ve coached 200+ executives to lead with authenticity, build trust, and achieve measurable results.” (add links to the case studies)
Other Industries:
A freelancer: “Turning complex ideas into captivating designs for growing startups.”
A healthcare consultant: “Improving patient care through data-driven strategies and actionable insights.”
2. Posts and Updates
Every post should feel like it’s coming from the same person, regardless of format.
Examples by Industry:
Speakers and Coaches:
“You don’t need to be a natural-born speaker to deliver a great presentation. You need the right mindset, preparation, and storytelling techniques. Here’s how to start.”
Other Industries:
A tech founder might write: “Our team just launched a new feature that simplifies invoicing for small businesses. Here’s what it does.”
3. Direct Messages (DMs)
Your voice should also be consistent in outreach.
Examples by Industry:
Speakers and Coaches:
“Hi [Name], I noticed your recent post about leadership challenges. I’d love to connect and share some insights from my coaching experience.”
Other Industries:
A freelancer: Hi [Name], I noticed your team at [Company Name] is gearing up for the launch of [Product Name]. Launching a SaaS product comes with so many moving parts, and I specialize in creating tailored content strategies to drive traffic and conversions. I recently worked on a similar launch for [Other SaaS Client], where I helped increase pre-launch signups by 40%. Would love to chat and see how I can help support your team with [specific deliverables: blog posts, eBooks, or landing page content]
Step 4: Apply Your Voice Across All LinkedIn Touchpoints
Even the best voices can drift over time. Regularly reviewing your content ensures that it stays aligned with your brand.
Example Audit Process:
Analyze posts with the highest engagement: What tone did you use?
Get feedback from trusted clients or colleagues.
Look for inconsistencies in tone between your posts, profile, and DMs.
Key Takeaways
- Defining your brand voice is essential for building trust and standing out, whether you’re a speaker, coach, or in another industry.
- Adapt your voice to LinkedIn’s professional yet personable culture, while aligning it with your audience’s needs.
- Consistency across your profile, posts, and outreach ensures your audience connects with you authentically.
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